Marketing communication channels
There is so much happening on the Social Network Marketing scene that Companies now have no option or choice but to be present in these channels. If you are planning to introduce a new product in the market or to build your brand image or reputation, the most preferred option available today happens to be the Social Media Channels.
It is true that you do not have an option but to take part and interact with your customers through those Social Media Channels where they are present. However the medium consists of a whole lot of platforms and channels that can be classified under Social Networks, Social Content and Social Interaction channels. To build an effective marketing communication strategy you would need to be present not in any one but in multiple channels depending upon the presence of your customers.
Blogging happens to be one of the easiest and simplest methods of establishing rapport with your prospective and existing customer base. Blogging includes several categories including personal blogs, Company Blogs, Micro blogging, Photo/Video Sharing and Podcasts.
Blogging - Two Way Communication
Blogging provides one of the easiest, fastest and direct ways of interacting with your audience. By creating and writing your blog, you are able to tell your customers and audience the things that you wish to tell about yourself, your product or service and your company and invite them to share their opinions and feedback etc. Blogging is an initiative from your end and you can choose the amount of time and attention you wish to pay to your blog and build social interactions. Blogging gives you a chance to elicit fair and frank discussion and opinions from the audience and community that is definitely interested in you and your product.
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Very telling verbiageby M-X
Just reading Bill W.'s lingo gives a clue to his savvy marketing orientation. My comments in italics.
"Years ago, however, we found that the kinship of having suffered severe alcoholism was often not enough in itself. To cross all barriers, our channels of communication had to broadened and deepened".
Helping known-alkies is not enough with just painful shared experiences we all have in common. We need to penetrate the un-tapped market of potential-alkies that don't have our experiences. "Broadened and deepened" are marketing terms.
"Slowly but surely this (marketing) strategy commenced started to pay off
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