Integrated Marketing Communications undergraduate degree
Marketers have a myriad of ways to communicate with customers and potential customers. IMC refers to the process of coordinating firms communication programs to create a consistent position and image in the marketplace. IMC includes traditional and digital channels of communication. Digital channels include websites, digital advertising campaigns, search engine optimization (SEO), social media, webinars, podcasts, email and blogging. Traditional channels include TV, print, radio and billboard advertising, mail order, telemarketing and public relations.
In addition to the CBA core, the curriculum emphasizes:
- understanding of consumer behavior
- knowledge of marketing research and analytics
Our business approach to the strategy of communication focuses on the development of strategic goals and the execution of communication tactics to achieve those goals. Creative execution and placement in broadcast, narrowcast or direct media are all designed to achieve strategic goals.
Degrees and Preparation
Learning experiences in this program are enhanced by the state-of-the-art classrooms and laboratories in the Taylor Institute for Direct Marketing and the Suarez Applied Marketing Research Laboratories. Through a variety of hands-on experiences, students learn not only "what to do" but, also, "how to do it."
A degree in Integrated Marketing Communications paves the to many careers in advertising, interactive media, public relations and marketing including
- Agency account executive
- Direct interactive marketing
- Media planning and coordination
- Communication strategy planning and coordination
- Online advertising and social media
- Customer relationship management
IMC majors are encouraged to double major in Marketing Management which requires only three additional courses.
All College of Business Administration programs are accredited at the highest possible level by AACSB International (the Association to Advance Collegiate Schools of Business). In addition, the CBA is one of only 171 schools that have earned separate accounting accreditation. The College has been consistently rated as one of the best business schools in the nation by the Princeton Review and ranked in the top 6 percent of all undergraduate programs by BusinessWeek magazine.
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Here ya goby brief-rundown
Here's what I learned in 2 minutes on the internet:
Today, successful companies build and maintain profitable and ethical relationships with customers and other stakeholders by controlling the messages and touch points with these groups. To grow customer relationships, it is essential to understand the customer's needs and wants, then promise and consistently deliver a meaningful and compelling brand experience that increases the value of the company and brand.
Integrated marketing communications (IMC) is the process for managing customer relationships that grow brand value.
Marketing communications builds awareness, preference, changing attitudes and ultimately behavior
Integrated Marketing Communications
Book (Financal Times Management)
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