Salary for Marketing Communications Specialist / Marketing communications

Salary for Marketing Communications Specialist

The Manager's Guide to the Marketing Communications Specialist Role

This Manager's Guide includes:

  • The complete set of 31 Competencies expected from the role
  • 133 Interview questions for determining a candidate's skill level in each of 31 Competencies
  • 141 Coaching tips for helping incumbent to advance their skills in each of the 31 Competencies
  • 132 Development goals to help measure incumbents' progress in each of the 31 Competencies
  • 354 Recommended resources for progressing education in each of the 31 Competencies

Roles and Responsibilites

The primary responsibility of the Marketing Communications Specialist is marketing, advertising and market research functions.

The Marketing Communications Specialist coordinates and administers multiple media communications programs to promote product and organizational presence in marketplaces consistent with organizational objectives.

A typical job description for the Marketing Communications Specialist role may include:

  • Creates communications programs that effectively describe and promote the organization and its products including graphics, brochures, company or product fact sheets, logos, or other promotional products.
  • Researches and develops content for publication of products.
  • Prepares presentations and/or speeches geared towards employees.
  • Requires a bachelor's degree in area of specialty and 2-4 years of experience in the field or in a related area.
  • Familiar with a variety of the field's concepts, practices, and procedures.
  • Relies on experience and judgment to plan and accomplish goals.
  • Performs a variety of tasks.
  • A certain degree of creativity and latitude is expected.
  • Typically reports to a supervisor or manager.

Organizational Role

The Marketing Communications Specialist typically serves as member of first line management and is considered a senior professional within the organization. As such, the Marketing Communications Specialist provides team or technical supervision. The organization will depend on this person's expertise and experience with complex technical activities. The Marketing Communications Specialist generally is responsible for project management and consulting.

Marketing Communications Specialist Job Responsibilities

The Marketing Communications Specialist generally has the following responsibilities:

competency Solutions by KeneXa

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