Morello Digital Marketing Communications / Marketing communications

Morello Digital Marketing Communications

In order to set up an effective Digital Marketing Strategy, we recommend a degree of consultancy. As Digital Marketing Consultants based in Shropshire in the West Midlands, UK we are here to assist you with your Internet project from Pre Production Planning through to Post Production Analysis.

In order for you to gain the maximum benefit from our work, we need to work with you to answer some fundamental questions:

  • Who are your customers?
  • Where do they look for your product or service?
  • Are people looking for you primarily by brand or via the product or service you offer?
  • What content do these people want to see?

Once we know this information, we can work with you to establish an appropriate strategy.

Having a web site built, running a PPC or SEO campaign, organising your content even - all of these tasks can be somewhat complex.

We set ourselves the objective with every client to be your trusted online partner. We are more than happy to sign confidentiality and non disclosure agreements.

Our job is to ensure that you derive value from using our Digital Marketing Agency Services. We are more than happy to see you at our offices for a free introductory meeting if you are thinking of doing something online.

Search Engine Optimisation (SEO)

We will optimise your web site for the major search engines using our competitor, market and keyword research methodology. We will evaluate and recommend a defined list of key phrases that will, with effective search engine rankings, return high levels of targeted traffic that convert to enquiries and sales.

With the list defined, the pages and content of the site will be optimised for the selected phrase(s), matching relating phrases to appropriate content throughout. This ensures that each site page is search engine friendly and will be indexed accurately in relation to the topic of the page – this is known as Search Engine Optimisation or SEO.

It is very important that consideration is given to SEO at the START of a project as the results of the SEO research help to determine the content and structure of the site.


The beauty of Google AdWords is that your message is only shown to that group of users who are looking specifically for your product or service.

Because users are searching for you and not the other way round, you are only attracting the people who are likely to buy.

Google AdWords exploits the difference between market push and consumer pull, with a commensurate effect on your return on investment (ROI).

WE are fortunate that we are able to work directly with Google on setting up and optimising your Google Adwords campaign, so it is set up as effectively as possible for you.

Email Marketing

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Topic for research paper for Public Admin. class

by Pinskies

I am a student in the Masters of Public Administration program at George Mason University. One of my assignments for my summer class is to write a research paper on a topic that deals with any facet of the community, marketing and/or public relations within or relative to nonprofits. The paper must be 30 pages long and include 7 scholarly resources, such as journals, periodicals, or textbooks (not Web-based sources). I have to submit my topic by this Friday and begin my research this weekend to have the paper completed by July 22.
In a nutshell, the class readings focus on marketing concepts and communications issues of a nonprofit organization as they apply to the identification of its market, its ability to formulate a public image and reputation, and its capability to raise money and retain membership or volunteers

MERCURY DONATES MULTICOMPUTER SYSTEM TO OSU FOR RESEARCH.(Company Business and Marketing): An article from: Mainframe Computing
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Digital Marketing Manager  — Emirates 24/7
Head of the overall Digital Marketing and Communications department. 15. Develop and deliver digital marketing strategies for all clients 16.

Shaker Heights approves new $120000 contract with LiefKarson Public Relations  — The Plain Dealer
The city has two full-time and two part-time employees in its marketing and communications department. Blank, the department's director, earns $90,000 a year, and administrative assistant Kim Golem earns more than $48,000 in full-time roles.