Morello Digital Marketing Communications
In order to set up an effective Digital Marketing Strategy, we recommend a degree of consultancy. As Digital Marketing Consultants based in Shropshire in the West Midlands, UK we are here to assist you with your Internet project from Pre Production Planning through to Post Production Analysis.
In order for you to gain the maximum benefit from our work, we need to work with you to answer some fundamental questions:
- Who are your customers?
- Where do they look for your product or service?
- Are people looking for you primarily by brand or via the product or service you offer?
- What content do these people want to see?
Once we know this information, we can work with you to establish an appropriate strategy.
Having a web site built, running a PPC or SEO campaign, organising your content even - all of these tasks can be somewhat complex.
We set ourselves the objective with every client to be your trusted online partner. We are more than happy to sign confidentiality and non disclosure agreements.
Our job is to ensure that you derive value from using our Digital Marketing Agency Services. We are more than happy to see you at our offices for a free introductory meeting if you are thinking of doing something online.
Search Engine Optimisation (SEO)
We will optimise your web site for the major search engines using our competitor, market and keyword research methodology. We will evaluate and recommend a defined list of key phrases that will, with effective search engine rankings, return high levels of targeted traffic that convert to enquiries and sales.
With the list defined, the pages and content of the site will be optimised for the selected phrase(s), matching relating phrases to appropriate content throughout. This ensures that each site page is search engine friendly and will be indexed accurately in relation to the topic of the page – this is known as Search Engine Optimisation or SEO.
It is very important that consideration is given to SEO at the START of a project as the results of the SEO research help to determine the content and structure of the site.
The beauty of Google AdWords is that your message is only shown to that group of users who are looking specifically for your product or service.
Because users are searching for you and not the other way round, you are only attracting the people who are likely to buy.
Google AdWords exploits the difference between market push and consumer pull, with a commensurate effect on your return on investment (ROI).
WE are fortunate that we are able to work directly with Google on setting up and optimising your Google Adwords campaign, so it is set up as effectively as possible for you.
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