Marketing Communications using Digital media channels / Marketing communications

Marketing Communications using Digital media channels

Joby Russell, marketing director, Confused.com
Twitter and TV: After a well administered flotation, Twitter will increase their sales focus in the UK and court investment from major brands. In particular, those brands with significant broadcast budgets as they promote the power of the platform to amplify TV spend.

The emergence of new platforms to allow advertisers to now link TV spots to tweets is testament to Twitter's ambition to link these two mediums in a way that commercialises the platform without seemingly making it too intrusive to users.

Over 90% of all online, TV-related conversations are now taking place on Twitter and the platform will continue to explore ways to make this commercially viable in 2014.

John Barnes, managing director digital and tech, Incisive Media
Data: 2013 has seen enormous changes in the digital advertising landscape through the importance now being placed on first party data. This will present a tremendous opportunity for media owners in 2014 and in particular those that invest in premium content, because despite the hype, content builds high value audiences and is the engine room of first party data. It is the publishers mojo.

Roisin Donnelly, corporate marketing director, Procter & Gamble UK/Ireland
Multi-channel marketing: As multi-channel becomes mainstream, there are exciting opportunities in marketing communications and ebusiness. Retailing innovations pioneered in the UK across online and mobile are world-leading and the UK remains a creative hub for marketing and communications innovation. But we have more work to do to really harness the power of multi-channel; to become more seamless in bringing the online experience in-store and the in-store experience online. We need to integrate communications across multiple platforms so that digital will drive in store purchase and in store research will drive to online sales. Next year is about finding the multiplier effect in a multi-channel, multi-media world.

Scott Logie Photograph: SL
Computer keyboard key with shopping cart symbol Joby Russell Roisin Donnelly Scott Logie

You might also like

Unisys Digital Dialog Manager -- Near Field Communication
Unisys Digital Dialog Manager -- Near Field Communication ...
Vueling Airlines automates cross-channel digital marketing
Vueling Airlines automates cross-channel digital marketing ...

Barna Group...as trust worthy as the bible...

by IKnowURButWhutAmI


The Barna Group is a firm based in Ventura, California. It consists of five divisions focusing on primary research (The Barna Research Group); communications tools (BarnaFilms); printed resources (BarnaBooks); leadership development for young people (The Josiah Corps); and church facilitation and enhancement (Transformation Church Network).[1] It was founded in 1984 by George Barna, a media research specialist holding graduate degrees in urban planning and political science, for the purpose of providing "research and marketing expertise as a service to Christian ministry

Global Marketing Partners One Voice Media Center Communicator
Software (Global Marketing Partners)
  • Order a pizza or call a friend by simply speaking the contact name. Works with Skype to place calls anywhere in the world
  • Easily create custom macros to launch websites, desktop applications and more using your voice
  • Read and send email, send text messages and more using your current email account. Works with most popular email providers
  • With One Voice you have full voice control of your TV. Voice command Media Center to Record Channel 6 at 10 p.m. and then play your recorded programs by simply speaking...
  • Command your photos to come alive by simply saying the album name. Create a stunning slideshow experience by adding background music by voice

Digital Marketing Manager  — Emirates 24/7
Head of the overall Digital Marketing and Communications department. 15. Develop and deliver digital marketing strategies for all clients 16.

Shaker Heights approves new $120000 contract with LiefKarson Public Relations  — The Plain Dealer
The city has two full-time and two part-time employees in its marketing and communications department. Blank, the department's director, earns $90,000 a year, and administrative assistant Kim Golem earns more than $48,000 in full-time roles.

SPECO D16LS6TB / Digital Video Recorder - 6 TB HDD - 16CH
CE (SPECO)
  • MPN: D16LS6TB
Pyle Pyle PLTS76DU Car DVD Player - 7" Touchscreen LCD Display - 1440 x 234 - 320 W RMS - In-dash - Single DIN
Car Audio or Theater (Pyle)
  • 7 TOUCH SCREEN MOTOR TFT/LCD MONITOR W/DVD/CD/MP3/
  • DVD Video, Video CD, MPEG-4 - AM, FM - Secure Digi
STARTECH.COM STARTECH.COM Bluetooth Audio Receiver with NFC - Wireless Audio / BT2A /
Receiver or Amplifier (STARTECH.COM)
  • MPN: BT2A