Marketing Communications Degrees
We all remember a TV commercial, a print advertisement, or a website that was so clever that it became permanently ingrained in our consciousness. The Marketing Communications program is a unique combination of management, marketing, and communications courses that focus on the role of marketing communications within the larger business context. Considerable emphasis is placed on the creative aspects of marketing communications in courses which include applied projects.
Marketing Communications students complete the core curriculum in business (39 units) that is taken by all business students. The core curriculum insures that all business majors have a solid understanding of the totality of the business enterprise. The Marketing Communications option then consists of upper division courses in integrated marketing communications, Internet marketing, advertising, desktop publishing, and web page design. An internship and a senior thesis are the culmination of the program. The program can be completed in four years of study.
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Pros and Cons of multiple degreesby just-asking
I have two masters degrees (journalism and marketing/communications). In my resume I usually mention only the one that seems more relevant to the position in question.
Now I keep hearing from well-meaning friends to actually go out and get an MBA or a PhD.
Isn't that some overkill in these times? What do HR folks think of candidates with multiple degrees?
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