Marketing Communications Degrees / Marketing communications

Marketing Communications Degrees

Home; Academics; Marketing

We all remember a TV commercial, a print advertisement, or a website that was so clever that it became permanently ingrained in our consciousness. The Marketing Communications program is a unique combination of management, marketing, and communications courses that focus on the role of marketing communications within the larger business context. Considerable emphasis is placed on the creative aspects of marketing communications in courses which include applied projects.

Marketing Communications students complete the core curriculum in business (39 units) that is taken by all business students. The core curriculum insures that all business majors have a solid understanding of the totality of the business enterprise. The Marketing Communications option then consists of upper division courses in integrated marketing communications, Internet marketing, advertising, desktop publishing, and web page design. An internship and a senior thesis are the culmination of the program. The program can be completed in four years of study.


You might also like

Pros and Cons of multiple degrees

by just-asking

I have two masters degrees (journalism and marketing/communications). In my resume I usually mention only the one that seems more relevant to the position in question.
Now I keep hearing from well-meaning friends to actually go out and get an MBA or a PhD.
Isn't that some overkill in these times? What do HR folks think of candidates with multiple degrees?
Opinions?

Digital Marketing Manager  — Emirates 24/7
Head of the overall Digital Marketing and Communications department. 15. Develop and deliver digital marketing strategies for all clients 16.

Shaker Heights approves new $120000 contract with LiefKarson Public Relations  — The Plain Dealer
The city has two full-time and two part-time employees in its marketing and communications department. Blank, the department's director, earns $90,000 a year, and administrative assistant Kim Golem earns more than $48,000 in full-time roles.

Maternal Health Handbook Authors Department of Health Bureau of Health Promotion , New Vision Integrated Marketing Communications Discipline Publisher Department of Health Bureau of Health Promotion (Chinese Edition)
Single Detail Page Misc (Maternal Health Handbook Authors Department of Health Bureau of Health Promotion , New Vision Integrated Marketing Communications Discipline Publisher Department of Health Bureau of Health Promotion)
  • Maternal Health Handbook Authors Department of Health Bureau of Health Promotion , New Vision Integrated Marketing Communications Discipline Publisher Department...
Wiley People-Centric Skills: Interpersonal and Communication Skills for Auditors and Business Professionals (Wiley Corporate F&A)
Book (Wiley)
Wiley Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan
Book (Wiley)