Marketing and Communications short courses
Aimed at those familiar with marketing concepts, this course looks closely at advertising, PR, finance for marketing and product management, as well as competitive marketing strategies. It also covers the basic principles of market research methods and practices, marketing communications processes, and planning and financial models associated with marketing.
Students will prepare a market research brief and communications plan, profitably manage a product in a classroom exercise and construct a number of financial models.
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Tutor InfoSaud Ahmad is a marketing consultant provides services to business clients. Saud holds a Master Degree in International Business from London Metropolitan University. He regularly consults with the executives from variety of fields to help create marketing solutions in today's business environment. Currently he is teaching marketing at different educational institutions in UK and Europe. His work focuses on how leaders, brands and organizations learn to communicate by telling their stories of identity.
Applicants must be proficient in written and spoken English.
What will I learn?
- Recognise a number of financial models associated with marketing;
- Understand the basic principles of product management and its life cycle;
- Appreciate marketing qualitative and quantitative research methods and practices and setting up a market intelligence system;
- Understand marketing communications processes and planning in terms of TV, press advertising, radio and direct marketing;
- Understand a simple guide to the finance issues that face marketing managers.
Teaching and Assessment
Informal assessment will take place through group discussion, class room activities and questions and answers sessions as guided by your tutor.
While we encourage you to read the books on the reading list for your course, we recommend that you speak to the tutor before investing in the purchase of any essential text.
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