Examples of Marketing Communications
THE COLDWELL BANKER PREVIEWS BROCHURE FOR SPAIN
Officially known as the Coldwell Banker Previews marketing program as a market differential for Spain. The marcoms referenced the original American text but was changed for the local market. This brochure is primarily information about the brand’s differentation in Spain and globally. The target audience for the brochure is broad. It acts as supportive information for listing property owners and buyers. For franchise sales it acts as a reference point with the brand’s major differentials in the Iberian market.
Localised statistics for 2013 and updated information for 2012 was placed in the document.
The final product used UV plastification, on 300g paper in double gatefold.
BRAND INFORMATION BROCHURE
Double sided Coldwell Banker statistics and facts and figures for the Coldwell Banker global network supported by a localised stats. All artwork and design my own. Product created in PDF and powerpoint.
Marketing Communication Examples: USB keys
We introduced USB keys with some great features. The aim of the USB key is to feature specific tailor made content per client visit. The company’s image is seen to personalize client meetings. The USB’s shape obviously relates to property ownership.
The contents of the USB key varied per meeting. It normally held: 1 generic or tailor made company presentation, PDF’s of select properties divided by region, an outlook and Gmail contact card, a text / PDF business card, including a photo of the sales agent and a QR code that would download a VCF file.
You might also like
SHARE A COUPLE OF EXAMPLES of what YOU'VE DONEby --
Yeh, couldn't resist.
It's difficult to believe that a person who YELLS in written communications would build, no less keep, business customers for very long.
Marketing is key, and marketing that pays off costs dearly. $15K is not a drop in the bucket. Please do tell us what 2-3 successful businesses you've started and marketed in this day and age with $15K.