Digital Marketing Communications programs for Executives
Bryan currently serves as Chairman of the 4A's Digital Board, as a member of the 4A's National Board of Directors and on the IAB Agency Advisory Board. He holds an MBA from the Stern School of Business at NYU and a BA from Syracuse University.
Sarah HofstetterCEO @pezmeister1
Sarah Hofstetter is CEO of 360i which was named this year's top digital agency by Advertising Age, Adweek, MediaPost and Mashable, in addition to being recognized among the industry's most innovative companies by Fast Company and Creativity. This success builds on four years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business.
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WARNING - DANGEROUS TERRITORY!!!by CyOp
As a background, I have owned a web development, marketing & hosting company since 1998 and have significant experience in online opt-in lead generation.
You need to be VERY careful sending bulk emails to any recipients that did not directly opt-in with you, and even if they did, you still must follow some very specific requirements when sending bulk email, including full disclosure of sender's address, an easy method to opt out and honoring opt-out requests in a timely manner, etc.
Companies considering an email marketing program must make sure that their program does not violate spam laws such as the United States' CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act), the European Privacy & Electronic Communications Regulations 2003 or their Internet provider's acceptable use policy
International TV dominated NATPE; domestic topics heated it up. (National Assn of Television Program Executives): An article from: Video Age International
Book (TV Trade Media, Inc.)
NSFRE advanced certification program is under way! (National Society of Fund Raising Executives): An article from: Fund Raising Management
Book (Hoke Communications, Inc.)