Digital Marketing Communications Certificate Program / Marketing communications

Digital Marketing Communications Certificate Program

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Did you know 44% of direct mail is never opened and 90% of all purchase decisions begin online?

Advances in digital communications and social media have dramatically changed the way products and services are marketed and sold. These days, the name of the game is customer engagement. In order to remain ahead of the competition, today's marketing professional needs to understand the capabilities of new and emerging media platforms, how they influence consumer behavior and affect business decisions.

Cal State Fullerton's NEW Digital Marketing certificate program focuses on the development of skills required to build and sustain digital marketing campaigns. Throughout the six online courses, you will be working with a mock company from start to finish developing real-world digital marketing plans. The certificate consists of 6 required online courses totaling 120 hours of lecture and discussion resulting in about 4-5 hours of classwork per week. 12.0 Continuing Education Units will be awarded to the certificate graduate. The program can be completed in as little as 10 months. Each course lasts 4-6 weeks.

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Note: Click on the course title to view all available course sections. Hover over the colored labels to view where the course will be offered.

Course Title

Winter / Spring 2014



Days Date Time Location Instructor

Upon completion of the certificate program, graduates will be able to:
- Understand the Digital Marketing landscape and develop a digital marketing campaign.
- Understand the use and application of digital media platforms, communication tools, and marketing strategies and tactics.
- Identify key elements that influence online consumer behavior.
- Research and assess the range of communications opportunities.
- Assess online analytics and measurement.
- Understand team roles and responsibilities in the campaign process.
- Understand the latest laws and regulations governing communications and privacy.
- Articulate best practices and future trends.

- Marketing professionals
- Product, brand and marketing project managers
- General business managers
- Account and advertising executives, managers, and coordinators
- General marketing analysts and content managers
- Public relations and communications specialists and coordinators
- Programmers and other technology professionals who want an understanding of the infrastructure behind digital marketing

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Hayward, Calif. Closely held; pulled IPO in June 2000 Laid off 100 in September 2000; shut down its services in January 2001
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Palo Alto, Calif. Unit of CMGI Set plans in mid-September 2000 to lay off 200, or about one-quarter of staff; In January 2001, set plans to cut another 200 workers
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