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Job Opp: Director of Digital Communications, Widener University

by Voltaire Santos Miran

ESTIMATED READING TIME: 2 minutes

Director of Digital Communications Job Description
Widener University in Chester, Pennsylvania, is seeking a digital leader to develop and build an integrated digital presence to advance its mission, vision, programmatic work, marketing and fundraising efforts. The director of digital communications will report to the assistant vice president for university relations and manage a small team of digital professionals, including a web content manager and video manager. The director of digital communications will coordinate digital communications across the university with many audiences, and will shepherd the university’s social media, interactive, and digital marketing efforts, and offer guidance on search engine optimization. S/he will manage Widener’s digital presence on the web and on television screens in public areas and LCD screens across campus. The director of digital communications will work closely with the director of public relations, executive director of admissions, dean of students, and other key administrators to identify and broadcast messages for the university’s communications channels. The director of digital communications will work the assistant vice president of University Relations, chief information officer, executive director of admissions, and other key individuals on campus to develop and implement a strategy for the university’s digital presence.

In addition, the director of digital communications will convene cross-functional teams responsible for content, design, analytics and maintenance of the website, social media outlets, and other related digital spaces (advertising, email marketing, mobile apps, blogs, etc.) in order to leverage and manage digital resources strategically and to ensure that the Widener brand identity and messages are presented consistently and effectively across all digital platforms. S/he will review and serve as the university-wide point person for digital initiatives – from customer relationship tools for admissions to alumni and development tools to leverage university resources. The director of digital communications will proactively assess and adopt emergent technologies and strategies and develop new programs accordingly. S/he will need to function as a visionary, strategist, implementer, and manager. Finally, the director of digital communications must be committed to achieving measureable results and hold her/himself and her/his team accountable for producing them.


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