Define Digital Marketing Communications / Marketing communications

Define Digital Marketing Communications

Percentage of companies with digital plan

Using a digital plan to support digital transformation

If you want to develop an online marketing strategy, where do you start? Well, it doesn’t need to be a huge report, a strategy can best be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track. Yet despite this it seems that many organisations still don’t have a plan.

When I’m running a training course on digital strategy it’s always an interesting starting point to ask attendees “do you have a digital strategy – a defined plan covering digital you could point me to?” Of course, on a course, you would expect many attending not to have a specific digital strategy, but it still seems surprisingly commonplace.

Do you have a digital marketing strategy?

2014 update: Previously, in 2012 and 2013, we ran an informal poll to see how widely used formal digital strategies are. Results from the start of 2012 were quite shocking… with around two-thirds to three quarters not have a digital plan. It seems that many are doing digital marketing without a prioritised plan of activities to integrate online marketing…

So, the latest research suggests an improved approach to planning in this sample of marketers, with fewer than half without a digital strategy. Congratulations if you’re one of these companies!

A recommended approach for developing a digital strategy

But what if you’re one of the companies that doesn’t have a digital strategy yet? Well, I think the two simple alternatives for creating a plan may suggest a way forward:

  • 1. No-specific digital channel plan.
  • 2. Separate digital plan defining transformation needed and making case for investment.
  • 3. Integrated digital plan part of marketing plan – digital becomes part of business as usual.

You might also like

Motionized Digital Marketing
Motionized Digital Marketing
What is Digital Marketing?
What is Digital Marketing?

ARE YOU IN ADVERTISING? Intern. seeks info.

by AdIntern

Do you know of an advertising agency that has taken interns in the past?
I am looking for an advertising internship in the Bay Area but I have found many, many agencies do not take interns. Ever. No exceptions. “Don’t even bother sending your resume.”
I am a Marketing Communications student with over 38 credits in my major. I have taken classes in integrated marketing, account planning, media buying, market research, copywriting, advertising design, PR, and public speaking.
I am working on a minor in Political Communications and I have a personal interest in the application of cognitive linguistics to political communications

Can You Define "Relationship Marketing?".(Brief Article): An article from: Products Finishing
Book (Gardner Publications, Inc.)
Finance controversies open election year. (Federal Election Commission told to define campaign finance laws): An article from: Fund Raising Management
Book (Hoke Communications, Inc.)
Migration from switched access to VoIP lines to define future course of US residential voice market.(MARKET INTELLIGENCE): An article from: Internet Business Newsletter
Book (Thomson Gale)
Gigabyte GIGABYTE BRIX GB-BXI5-4200 Desktop Computer - Intel Core i5 i5-4200U 1.60 GHz - Mini PC / GB-BXi5-4200 /
PC Accessory (Gigabyte)
  • MPN: GB-BXi5-4200