Advertising Agency Communications Marketing / Marketing communications

Advertising Agency Communications Marketing

advertising social mediaNever run out of social media content ideas again! The following list covers just about everything you could possibly post on social media. From personal, to business-related, to promotional posts, this list of 100 ideas will keep you inspired for a long time.

1. Quotes: Humorous, inspiring or motivational quotes always perform well.

2. Fill-in-the-blank posts (e.g. “If I had $1 million I would _________”)

3. Polls: While Facebook offers built-in polls, I find running them manually works best for boosting engagement (e.g. “Which of these books is your favorite?”)

millennials4. Behind-the-scenes photos: Take candid shots of yourself, your employees, or snap a shot of your office or workspace.

5. Statistics or data: Share new, relevant industry statistics (these perform great in terms of retweets and shares)

6. Post a link to an old blog post: There’s nothing wrong with recycling, and old posts will gain new engagement, extending their life.

7. Questions: Pose simple, basic questions that your followers can answer quickly.

8. Link to a guest post: Share (or re-share) a link to a post you contributed to another site.

140314-Young-businessman-falling-behind-lg9. Post a branded image: Post a funny or inspirational image with your logo or website URL on it.

10. Infographics: Find an infographic your followers would appreciate.

11 Work best on sites like Pinterest or Instagram. Think about how you can add a unique angle to the shots (e.g. an employee actually using the product, a customer-submitted photo, etc.).

12. Photos that have nothing to do with your products or business: Instead, they convey the feeling behind your brand. For instance, how Starbucks shares photos on Instagram to associate their brand with sunshine, warmth, and good friends (not just coffee).

The increase in smartphone usage is altering email marketing planning, especially how

emails are designed for mobile devices to drive immediate customer action.

Though text and instant messaging communications are popular, consumers still rely on email as the main form of communication with brands. Companies still use email as the

primary means of announcing sales and other limited-time offers, and email is also the conduit for order confirmations, merchandise return procedures, cancellations, and myriad other transactional-type communications between business and consumer.

Considering email’s importance to maintaining consumer purchasing and satisfaction, it’s imperative for firms to consider how well their email content is adapted to mobile devices.

A considerable majority of smartphone users check email on their phones, but they do it very quickly—by scanning through their messages. Accordingly, email optimized for mobile needs to consider users’ very short attention spans: Its content should load quickly, it must be easy to comprehend, and it has to have clear and simple calls to action.

iOS 8 photo 3(2)

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